Webmaster Articles by Title (io - l)
The great debate: how much copy you should have on your site, particularly on the home page?
Do you subscribe to the idea that a picture is worth a thousand words--and therefore images, not a lot of text, should be the main thrust of your home page? Or do words have more power to capture a visitor's attention and compel them to buy--meaning you should aim for powerful copy? ... continue
Is reciprocal Linking dead?
I just read an article at SitePro News that really rings my bell.
It was written by Mike Banks Valentine. Obviously being a very successful webmaster, one must pay attention to his words and his most recent article really mirrors my thoughts. ... continue
If you are anything like me, your website is a reflection of yourself. It contains your thoughts and communications, exposed to the entire world at all times. Look at virtually any non-commercial web site and you will get a glimpse at the person behind the monitor. ... continue
One of the single most important aspects of effective navigation is consistency. Why? There's a simple reason.
Visitors want familiarity.
They are more comfortable and more trusting if they know things are going to remain the same from page to page. They have a certain sense of confidence from knowing what to expect. ... continue
Navigation must be simple. Since it's the backbone of your site, it's imperative that visitors be able to understand it. Here are two tips on how to make simplicity a reality in your site: ... continue
In almost every business publication there are articles telling us how, as a small business, we need to have a website. This is very true! The Internet is where most people go to find a product or service that they are interested in or may have heard about. And, if your business is capable of serving customers throughout the globe, what better way to keep your information available to that huge target audience than an Internet presence? ... continue
1. Web site File Structure / File Naming
Open Wordtracker [ www.wordtracker.com ] and you'll see following proclamation by Brent Winters, President, FirstPlace Software, Inc., the makers of award-winning web promotion software, WebPosition Gold [ www.webposition.com]: ... continue
If you are already on the web or thinking about it then you must know the terminology used on the web. Here is a Glossary of a few must know Web Terms. ... continue
Don't mess with those links! When you're designing your site, you should leave your text links in their natural state--blue and underlined. We all want to be creative and not do the bland, expected, normal thing. We want to change our links to red, green, yellow, even black--anything but blue. And we have the urge to take off those underlines. ... continue
Many websites I come across don't have a single link to another website. Ask the webmaster why not, and the answer you get is simple enough: "If I link to other websites people might leave my site." At this point I break the news that site visitors will leave your site. And there's nothing you can do about this. ... continue