Web page building for beginners 4
 by: Ted Dupuie

Page ranking by search engines such as Google are not only overrated but unusually explained by “experts” in the SEO field. SEO stands for search engine optimization and is needed to get your website placed at the top of a web search. I have no truck with someone wanting to get their pages placed in the number one or two spot from a search, but page ranking has nothing to do with that whatsoever and I can assure the reader that I can prove this to anyone with a computer. In fact, if you will just do a search for “writing critic” you will find www.homewriters.com near the top and since I own that site, I can explain to everyone how it got there and why. But at one time, I had four out of the top five spots on Google for this very same search. And by the way, my pages had no rank at all when they were first placed in the top positions by Google and Yahoo!

Let me explain that first of all, nobody ever does a search for the keywords writing critic, and getting a top position isn’t all that hard because the ranking Google uses just doesn’t count the keywords as anything very important. Next let me explain that if you do a search using the one keyword “online” that the competition is out of this world with over a half a billion pages coming up on Google or Yahoo. Then let me tell you that to be listed at the top of that search you will have a ranking of ten, the top ranking Google has to offer. It doesn’t take a genius to figure out that the ranking numbers you have are classification numbers based on competition in the field for the keyword and it is the way Google, and I’m sure other engines and directories, weed out the pages that need not be brought up at the time of the search. My point is, that it is useless to try and get a ten ranking on a website that sells uses toilet paper, because first of all there is no competition, and secondly Google wouldn’t waste their time ranking your site that high just to mess up their indexing methods.

So forget ranking unless you know what the rank of the competition has and use that as an ultimate goal for your perfectionist ideas, but do not count on it meaning everything I hear it is supposed to. Most of the thinking on this subject is ludicrous, and can be proven by doing some simple searches. I find that many searches bring the number one site in with a seven ranking while the next site down is ranked five, then a four, then a zero and the next a six, five, seven, etc. Google is famous for mixing in small players with big boys and African sites with Chinese to give the researcher the best shot at satisfaction. And I like that, as apposed to Yahoo’s last five hundred URL’s being owned by one company. I have written complaints of spamming to Yahoo, but have never seen anything done about it, while Google does a fair job of weeding out the bums that try to ruin it for the rest of us.

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